This course engages students to think of an innovative product or service for the purpose of creating a business. Each group of students will perform a market study to evaluate the feasibility of the proposed idea and then devise a business plan to put the venture into practice. PREREQ: Can only be taken after completion of a minimum of 12 credits of COMM courses or equivalent. (cst-exp 3) cr 3. Students cannot retain credits for both COMM 4047 and MGMT 4071.