This course addresses psychological factors and external influences that affect the consumer's decision-making process,and the implications formarketing strategies. Topics include consumers needs, attitudes, motivations, emotions and learning. PREREQ: At least 60 university credits obtained including MKTG 2011 or SPAD 2037 or COMM 2037. Students cannot retain credits for both MKTG 4071 and any of the following: COMM 4327. ADMN 4946. (Cst/Lec 3) cr 3.